6-figure SaaS Zigpoll doubled MRR in 10 months with GTM Social
Solo dev bootstrapping a SaaS meets a content marketer for hire
Zigpoll is a survey platform for ecommerce brands that lets them collect first party data from their customers.
They work with all range of customers, from your mom and pop shop to brands driving hundreds of millions of revenue.
Brands use Zigpoll to survey customers with questions like “How did you hear about us?” or “Are you buying this from someone else?”
Behind the scenes, Zigpoll is actually run solo by Jason Zigelbaum as a bootstrapped business that has already passed 6 figure ARR.
Overview
Jason has a lot on his plate. He handles all the product development, customer support, and sales. This didn’t leave as much time as he wanted for marketing, and he had reached a plateau in his growth.
“My main concern with marketing was I just didn't have the time… and Zigpoll kind of reached a natural peak where you can only get so much growth by having a good product.
You have to start marketing it, selling it to users, painting a picture of what you're building to make it more appealing for customers. So that was sort of the head space that I was in when I found you.”
From January to October, Zigpoll has doubled MRR since working with GTM Social:
“The momentum has been really great. I think we've doubled [revenue] since I hired you to now - it's almost been a full year. That's pretty much the arc that we want to track, right? We want to double year over year.”
How Zigpoll and GTM Social work together
Case studies and gathering social proof
Jason had not invested in case studies at all, and had previously focused on SEO driven articles that weren’t moving the needle on conversions and signups.
With hundreds of positive reviews on the Shopify App Store, there was a significant opportunity here!
Since February, GTM Social has launched 14 case studies for Zigpoll.
“[Case studies are] something that I never really thought about doing before.
I think it definitely moves the needle on conversions. It also gives me insight into how our customers are really using our product and how we can sort of build directionally to give them more value and utility from our product.”
Using Linkedin to educate and increase credibility
“He's been incredibly helpful at the daily grind of, you know, helping me position myself as a thought leader in the space with LinkedIn posts and some content ideas.”
Starting from a profile with only 400 connections, LinkedIn has since driven an additional 54,000 top of funnel impressions while reaching over 11,000 new LI members in the ecommerce space.
This increase has led to increased partnership requests, brand awareness, and trust that lead to signups.
Reusing content assets to drive conversion
Too many companies invest in content, but never maximize its potential.
One of the most important drivers of increased conversion rates for Zigpoll has been seeding content generated via case studies + LinkedIn throughout the website, inside landing pages, and in-product.
This allows potential users to self-educate, while existing users get ideas for surveys that deepen their usage.
“Lastly, he's been really helpful in giving me mock ups and design ideas on how to use the content that he created and position it on our landing pages, to maximize conversions.”
Being a strategic marketing partner
“It was really helpful to get a second set of eyeballs on the product and the strategic positioning of the products.
When you're so close to building it, you know, day by day, um, you sort lose sight of the forest for the trees about what the value proposition of this product?
So it was really helpful to have someone who's aligned sort of on my team, someone with such a strong strategic growth mindset, giving me some ideas and sort of steering us in the right direction”